Buffer Lost HALF Its Social Media Traffic This Year!

Buffer's Social traffic loss

Put your money into social ads

24.10.2015

Social Networks Platforms Management Social Media Management Referral Trafic

Buffer, a company I’ve considered one of the leaders in social media with a massive presence (think top 1%, unicorn status) made a shocking announcement this week.

In a post on the their blog, Buffer author Kevan Lee plainly states, We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.

Somehow, some way, Buffer has lost nearly half its social referral traffic over the last year.

The bottom seems to be falling out across Facebook, Twitter, LinkedIn and Google+: